Privacy Policy
Swoon: Love Note App. Last updated 9 November 2026.
Swoon is made by MINIMA APPS LIMITED, a company registered in the United Kingdom ("we", "us"). This policy explains what happens to your information when you use the app.
The short version: your notes, drawings and photos are end-to-end encrypted between you and the people you share a space with, so we can't read them. We hold only what we need to run your account and deliver them. We don't sell your data or show ads.
What we can't read
Notes, drawings, photos and replies are encrypted on your device before they leave it. Only devices in your shared space hold the key. Our servers store and pass on encrypted data, and we have no way to decrypt it.
Because this content can be personal, and may reveal things like your relationship or sexual orientation, you choose what you write and who you share it with.
What we collect
- Account details: an account identifier and, if provided by Sign in with Apple or Google, your name and email address. Sign in with Apple can hide your real email from us.
- Space details: which accounts are paired or share a space, display names you set, and when you joined or left.
- Encrypted content and timing: encrypted items, their size, and when they were sent and delivered.
- Streak and usage counts: your shared streak and how many sends your couple has used, so these features work.
- Purchase status: whether your couple has an active purchase, which we receive through Apple and RevenueCat. We don't receive your card details.
- Technical data: device push tokens, app version, and server logs that include IP addresses, used for delivery, security and fixing faults.
We don't collect your location, contacts or advertising identifier. Swoon has no ads and no advertising trackers.
Why we use it, and our legal basis
- To provide the app and deliver what you send: performing our contract with you.
- To keep the service secure, prevent abuse and fix faults: our legitimate interests.
- To process purchases and meet legal duties: contract and legal obligation.
We don't use your information for advertising or to train AI models.
On your device and in your own cloud
Full-size photos and drawings are kept on the devices in your space. Encrypted backups can be saved to your own iCloud or Google Drive account so a new phone can restore them. That storage is governed by your agreement with Apple or Google, and we can't read those backups. You can turn backup off in the app, but you could then lose items if you lose your phone or delete the app.
Who processes data for us
- Cloudflare: hosts our servers and stores encrypted data and account records.
- Apple and Google: provide sign-in and push notifications. Apple handles purchases. Your backup provider is Apple or Google, as you choose.
- RevenueCat: manages purchase status.
These companies may process data outside the UK. Where they do, we rely on appropriate safeguards required by UK data protection law. We don't sell your personal data. We may disclose information if the law requires it, though encrypted content stays unreadable to us.
How long we keep it
- Encrypted photos and drawings in transit: deleted once everyone in the space has received them, and after 7 days at most.
- Encrypted notes: kept until you delete them, close the space, or delete your account.
- Closed spaces: when someone unpairs or leaves, the space closes at once and is removed from widgets. Its server data is deleted within 30 days.
- Deleted accounts: your account data is deleted within 30 days, except where we must keep limited records by law, such as purchase records.
- Server logs: kept for up to 30 days.
Items already on someone else's device, or in their own backup, stay there until they delete them. We can't remove those for you. Only send what you're comfortable with your partner keeping.
Your rights
Under UK data protection law you can ask to access, correct, delete, restrict or move your personal data, and you can object to some uses. You can export your content and delete your account in the app, or email us. You can also complain to the UK Information Commissioner's Office at ico.org.uk.
Age
Swoon is for adults aged 18 and over. We don't knowingly collect information from anyone younger. If you think a child has used Swoon, contact us and we'll delete the account.
Changes
We'll update this page when things change, and tell you in the app about significant changes.
Contact
MINIMA APPS LIMITED, United Kingdom. Email support@minimaapps.co.uk.